The Client Book · Edition One

Emails

Twenty client emails, from the first enquiry to the review request. Find what just happened, copy the email, fill the brackets, send.

$19One-time purchase · instant download

Buy now, $19 All three books, $45

Fillable PDF and Word
iPhone, iPad, Mac or Windows
Free updates to Edition One
Secure checkout by Payhip

Look inside

Email 03: they said yes.

This is the page exactly as it appears in the book. Copy between the START and END markers, fill the brackets, send. The note underneath is for you, never for the client.

--- SEND-READY TEXT: START ---

Subject: Confirmed: [DAY, DATE] at [TIME]

Hi [FIRST NAME],

You’re on the calendar for [DAY, DATE] at [TIME], at [LOCATION].

The total is [AMOUNT]. The deposit is [DEPOSIT], due by [DATE] to hold the date, and it comes off the total rather than being added to it. You can pay here: [PAYMENT LINK]. The balance of [BALANCE] is due [WHEN].

[YOUR CANCELLATION AND RESCHEDULE POLICY, IN YOUR OWN WORDS]

About a week out I’ll send a prep note covering what to wear and where to park. If anything changes on your end, call or text [PHONE]. I check email less often on shoot days.

Looking forward to it.

[YOUR NAME]

--- SEND-READY TEXT: END ---

Why this one works

The deposit is framed as coming off the total, which stops the “so it’s extra?” reply. The policy line stays a blank on purpose. Write your own terms there; nobody should hand you a cancellation policy in a template.

Which email do I need?

Find what just happened. Send the number beside it.

Booking · 01 to 05They asked how much.01They can’t afford you.02They said yes.03The shoot is a week out.04The forecast turned on you.05

Delivery · 06 to 13It’s the day before.06You just got home from it.07The gallery is ready to send.08They haven’t opened it.09Their picks came in.10The finished files are done.11You want to sell prints.12You want a review.13

Problems · 14 to 18The balance is days late.14The balance is weeks late.15They keep asking for edits.16They want the RAW files.17Your photo is on their site.18

Growth · 19 to 20It’s been a year.19You need more work.20

Take one free

Try email 14 first: the unpaid balance.

The gentle unpaid-balance email exactly as it appears in the book, with the note on why it works, plus the printable index for your wall. Free. Payhip asks for your email to send the file; joining the mailing list is your choice.

Get it free

The Studio Bundle

Emails, releases and contracts in one download.

Twenty emails, eleven releases and four contracts. $45 against $57 bought separately.

Get all three, $45

Questions

What do I get?

A fillable PDF that works on an iPhone, iPad, Mac or Windows with nothing to install, an editable Word copy, and a printable index for the wall above your desk.

How was this made?

I built The Client Book with AI assistance and edited, directed and approved every line. I chose the emails, the releases and the clauses because they are the ones photographers get stuck on. Nothing here is legal advice.

Do I get updates?

Register your copy and every addition and correction to Edition One comes to you free. There is no newsletter to escape from.

How do I pay?

Buy now takes you straight to a secure checkout run by Payhip. Your download link arrives the moment you pay.